Feeds:
Posts
Comments

 

A few weeks ago the Presidential Inauguration Committee opened a call out for people to write an essay on what the Inauguration meant to them. For the first time I could participate since no donation was required (given that I am on OPT in the USA).

I wished that for the past two years I had been able to engage in this campaign process that whilst domestic in the short term, will always be felt and resonate in policies everywhere in the world.

My essay was not chosen by the PIC, but it is worth sharing nonetheless. 

 

The written thoughts:

 

Much has been said about how the inauguration will be a symbolic clean slate to the Nation and a new beacon of hope to the World. It is in my perspective that there is a level of truth to this omen, yet it would be unreal to expect that situations that have been in the making for such extended periods of time would simply be resolved by a particular administration in this short amount of time.

However such hope must not shift the burden of the task at hand to now President Obama, but in our own love of country we must make each and every second of this time of ours to collectively become better stewards for peace, human rights and dignity, shared prosperity and wellness all in the pursuit of happiness.

Our model of the world is our filter, and not the resources but the resourcefulness of each and everyone of us will we find a sense of common purpose and citizenship. It is in the milestone of the Inauguration that we find ourselves with one foot in the future (creating a life plan for the Nation), one foot in the past (learning from the inheritance) and the rest of the body in the present (reacting to the environment).

It is in the force of the Nation that the President has the chance and the choice to steer the dreams, hopes and aspirations into roadmaps, plans and actions.  Our hands can only go a set distance from our bodies, yet it is our minds that set their reach. In this Inauguration, that ‘reach’ can be of common purpose.

This Inauguration proves that biography is not destiny and that our creative spirits are the true limit to our passion.

Adversity yields aspects of our personality that would otherwise be unseen. It may be uncomfortable, you may be yelled at, or praised for, empathized with or derogated by. It is, paradoxically, an uninviting environment; yet it is unacceptable not to take action; remaining on the sideline is not an option.

The opportunity of discovery and growth is exquisitely irresistible.

I thank you for your time and remain excited for our common future.

With hope,

Arturo Pelayo.

Make it Intuitive.

 

A lot of people everyday use your products and services, rare are the ones that read the instruction manual cover to cover nor perhaps bother to use the laundry list of trouble shooting steps you’ve so cautiously developed. What is it then that customers want? how can you have foresight of what will work and what wont? By developing Return on Insight (ROI).

 

These are the “web 2.0″ focus groups, where the group is the network, and whilst you may not catch all costumers here, you have a chance and a choice to boom or bust your reputation by not engaging early, rapidly, responsibly and often.

 

Go beyond the obvious and troubleshoot on your own, don’t release products that are “beta” and that are simply not ready for release. A spur of sales won’t help you from a tsunami of failure in the very near future.  Deliver your best and your costumers will remember you cared for them.

 

 

From late November 2008,  the Change.gov channel on YouTube has expanded its accesibility to include closed-captioning in English and Spanish. Since December 2008, Google also introduced a translation service for closed-captioning. It is not perfect, but definetely a step in the right direction (other than www.dotsub.com).

Expanding on the web services front, last week http://www.usaservice.org/ was launched. All keep a central design  theme and a forming image strategy seems to have been set for the next few months at least.

It will be interesting to see how whitehouse.gov changes from change.gov and if the latter would be repurposed. My personal guess is that it won’t change. (Yes! Change.gov wont change!)

 

The Broader View

The team behind President Obama’s Media Strategy from Campaign to what is today breaks away from the sentiment and paradigm that government (any government)  is slow to adopt and that it doesn’t innovate quickly. The conventional view may be that this paradigm has shifted, and that in light of Obama’s use of Social Media, this is not true any more.

 

However, the true genius lies in the fact that if we were to retain the thought that whatever is being used is old and not as efficient – which happen to be many of the current top-notch tools out there ( as of late 2008 ) – the message is loud and clear: Get Savvy and get moving: Time to innovate.


I believe this is the broader view we must strive for, not be lost in celebrating that these current top-notch tools are being used, but much more quickly be responsive at the challenge handed to entrepreneurs everywhere.

 

Let’s get working then.

Culture in my pocket.

After almost nine years abroad it is at times hard to define cultural identity. I like to believe that I am a forming citizen of the world, thus a sojourner in nature.

Living in the Midwest of the USA has taught me many things. I have been blessed to live almost equal amounts of time in the rural Midwest, where I attended Western Illinois University and I had the opportunity to live in a multi-cultural,  multi-ethnic international student community; a host-family setting as well as nowadays live in the suburbs of Chicago.

I like many things. I can now say I like cornbread, mashed potatoes, and certain culinary traits of living where I happen to be at this moment. However, I still dislike honey on meat and corn beef hash. I gaze at someone eating this as it is a mental contradiction to me.

For the past few weeks I’ve been in company of my Mom and it has been a great pleasure to roam the nearby supermarkets in Elgin to get food. It is fresh, actually tastes remotely to what it looks like and it is bundled in a shopping experience like no other: the true Mexican Consulate.

From my travel on The Scholar Ship, I learned by way of my Residential Community Coach that supermarkets anywhere in the world are the true representation of one’s culture. And so true it is.

I generally do not like shopping, but for those 25 minutes of roaming hallways, seeing vegetables, fruits, bread and so many culinary delicacies arranged almost in perfect order to how it is sold back in Mexico, how even bags are placed in the isles, how chicken is cut, and how you can smell what is coming out of the grill. — You are suddenly transported miles away from sleet and snow!

Going to the Elgin Fresh Produce Market may seem mundane, but there are so many great lessons from this for Marketing:

-Recreate the user experience,

-Transport customers into an emotional state. Take cues from what they remember and refine the user experience,

- Don’t disrupt the cycle and remind them to come again by how the experience was.

And so there I was, transported into elementary school when I saw the rack of traditional candy, back then I didn’t need to lean down to grab it, but it feel like I was there.

I too went straight for what I recognized:

- Same packaging

- Same sizes

- Same brand

I wouldn’t second guess knowing what I felt like when eating a Carlos V chocolate or a Tamarindo Candy.  And, curiously, this applies much in the same way to greater markets. My Mom would recognize and purchase other house hold cleaning items: She recognized them, she knew they worked, and they were easy to identify because they didn’t change.

Pulparindo & Carlos V candy. Same presentation over 20 years.
Pulparindo & Carlos V candy. Same presentation over 20 years.

I am not a candy person, but just until I come back again, I took some childhood memories with me in my pocket.

I could have gotten all my produce elsewhere, but it was the magic of finding cultural pockets as I turned from isle to isle that gave value to my presence there, and the commute was thus a negligible burden (remember the sleet, snow, etc).

Much has been said about the transition into Cloud Computing and the potential it has to increase collaboration and make tasks seamless and a better user experience.

This week at MacWorld Apple introduced iWork.com, it is a new service that brings Apple closer on the promise of Cloud Computing and a nice addition to other services as Google Documents.

I will be the first to admit that I have not used Google Documents often and even less the new iWork package, which was just released less than 48 hours ago.

My trouble with the direction of these services is that there is currently no software as a service that allows people to keep things within an intranet, be it their home or their office. I simply don’t buy into it just yet. I’d like to see a way to sync documents from my laptop to my desktop at home, but nowhere else (if I so choose to).

 

Virtual Writing Center

If I were a school I’d see the wonders that sharing documents has for paper reviews, the teacher-student interaction as well as how it is a fundamental shift on the notion of a “Writing Center”. Guess what?  It is now digital and leverages more collaboration than ever before. 

For example: iChat. You can now have a virtual Writing Center where teachers and students interact through tools like iChat, they have visual interaction as well as being able to share the screen for document reviews or slideshows. With Google Documents you can do great collaboration and I am still learning on how to best use it.

What I see as a measure that prevents adoption is , ironically, The Cloud. If I was a school administrator or an executive at a company, I don’t want my intellectual property outside of my control. iWork.com and Google Documents are out of the question (at this point in their development process). However, if there was an “iWork Server” that I can keep on my intranet, it would be different. 

 

Hesitation.

You may wonder why I hesitate so much about “The Cloud”, this stems from my experience on a multi-country study abroad program called “The Scholar Ship” which was hosted on a transformed cruise ship that served as a floating campus.We traveled over 22,000 nautical miles on 16 weeks from Greece, Portugal, Panama, Ecuador, French Polynesia, New Zealand, Australia and China (Shanghai + Hong Kong). 

During the time onboard I fundamentally reshaped my perspective on cloud computing. We had an intranet and barely had connectivity to “the world”. We only had internet access when there was satellite coverage and the speed was spread across the ship. It was slow…slower than dial-up… yes… DIAL-UP divided in 200 people!

  • It took me 5-7 minutes to login on the mobile facebook website.
  • Our star librarian logged in for us to get a news brief everyday since we only had 200 minutes of internet access included in our tuition before paying per-minute for internet access.
  • I was supposed to upload NautiCast from the ship, but this sadly happened 2 months after I returned to the mainland. 

Living unwired was the most eye-opening experience of my life. For a ‘Millennial” to be unwired was hard, yet it illustrated to me how millions of people my age live each and every day. Perhaps most, this happened on a cruise ship which is not at all the conditions under which you are digitally divided in the mainland. A lot of learning and humbling indeed.

When I was in High School at TEC de Monterrey in Guadalajara, we began using Lotus Notes in 1998. This platform had its limitations but it was on the intranet. Its Instructional Design was adequate and we were able to have groups, forums, quizzes and several networking tools long before blogging really even began to grow.

Something that I learned back then is that there are virtues to have things on the intranet. Being on the ship was the major next step of this approach and I learned that in order to have good Cloud Computing, you really need a fantastic intranet design. They go in tandem, but the intranet is your ultimate repository of knowledge, you should have backups after backups, etc.

 

Google: You were missed.

During our voyage we had an intranet where we primarily had Zimbra and an intranet site to post updates of the community and news about voyages. We also used moodle for school work as well as student organizations.

Remember: there is no internet access, so there was no Ning, no WordPress, no facebook nor a way to have a “server” of them that could easily sync once we arrived at a port of call.  This feature would have been great for podcasting, blogging, etc. Google Documents would have been a killer feature, but, again, you can’t have it on the intranet.

Doing searches for academic work had physical limitations as well. We only had the materials that we could bring on a container for the onboard Learning Resource Center.  This was again an opening experience but in many ways after several weeks it was clear that we where there for the Experiential Learning opportunity in the long haul.

 

The Niche that isn’t

 

What would be interesting when we sail again is to include close cooperation agreements with companies, research centers and organizations that would like to better integrate web services, develop, consolidate and improve new collaboration models in a 24/7 closed environment that a cruise ship provides. It may look like a niche market until you realize the amount of people that cross the oceans daily be it in the navy, for tourism or other reasons. As I opened my eyes (and grew my sea legs) it was not far fetched to acknowledge that this environment nicely extrapolates to space exploration. There is a lot of social research that can be conducted as well as great learning that can be applied for space tourism. For example: Virgin Galactic and beyond.

 

This was the hugely missed opportunity and value that Royal Caribbean lost by phasing out The Scholar Ship. I hope they reconsider this as TSS can be host to many companies, organizations, bringing their very own value, innovation and entrepreneurship. It’s Silicon Valley – at Sea!

 

[Editor note:  If you feel compelled to make this vision happen, please contact arturo.pelayo [at] gmail [dot] com  ]

In my life I had never experienced so many creative people being inspired by a political campaign. To me, Barack Obama’s campaign has set the bar for Social Media and Community Ownership of Content.  By constantly reminding the electorate that “this campaign is all about YOU”, what Obama has done is seed creativity in ways that few campaigns -be it political or not- have spring creativity and innovation and the social web has allowed for that serendipity to become ‘viral’. 

 

Obama ’08 – Vote For Hope from MC Yogi on Vimeo.

There is something magical and tangible about what is happening now. In a short 19 days we will know for sure a result, yet, for the larger horizon, how will this community be catered and culled into action? What enablers would an Obama Presidency provide for creative thought and community action? Simple, we are seeing a ‘baby step’ of that with MyBO, the iPhone app and the relationships that have been fostered for the past 22 months.

 

 

This week, the Obama Campaign has launched an application in the iTunes App Store.

Beyond the elections, why does it matter?  It makes headway to m.GOV  mobile government access!

 

Obama iPhone App landing page.

Obama iPhone App landing page.

 

 

When you come and think of it in a deeper level, in a very simple and clean way this same app can be used in many scenarios.

 

First and foremost, Obama’s mobile government access. It is not a far fetched idea.

 

It also serves as a well-thought template for Apps that can spun off, I am thinking of Amnesty International, WorldVision, etc.

 

Content can be easily accessed AND it can be easily tracked on the servers. It is simple and brilliant.

 

You can download the app in this iTunes App Store link

Universities could also potentially use this layout as a way to provide easy access to content.  There is great stuff here!

 

Some more screen shots:

 

The Media tab inteligently links to Obama's YouTube Channel.

When on an iPhone, use it for Media: The Media tab inteligently links to Obama

 

 

Breach of privacy).

The App allows to tag friends to remind them to: Register to Vote, Vote and mark their Party Preference. (At this time it is not known if this data is transmitted back to Obama

 

 

 

Obama's iPhone App also allows access to easy to read talking points that one could use to understand his positions on issues as well as cleverly using this delivery method when calling friends / potential voters.

The Obama App allows access to his stance on issues in an almost twitter-like art.

 

 

Overall, great care was used, it almost seems they kept a twitter-like approach to each description: Simple, elegant and concise.

 

Note: Unfortunately, I do not have an iPhone or iPod touch. This review is based on comments on the iTunes App Store comments and screenshots. If you would like to sponsor an iPhone / iPod touch for an in-depth review, please contact me:  arturo.pelayo@gmail.com with the title “iPhone/iPod sponsor”.

 

 


Follow

Get every new post delivered to your Inbox.